Meet findgood
Start searching through charities to find one you like, then volunteer, donate, or engage with them.Click through right here or check out the full thing below.
Project Goal
The goal of this project was to bridge the gap between charities/non-profits and people.
A colleague, the CFO of a small non-profit, described the need for companies like his to connect with young people. In order to thrive, small charities and non-profits need engagement, volunteers, and donations, no matter how small.
Key Challenges
Young people often aren't donating large sums to charities or non-profits.
Many people have topics they strongly support, but cant' easily find charities/non-profits that support those causes.
For an app like findgood, location matters for volunteering purposes, but not for donating or engaging.
Target Audience
People ages 15-40
Socially conscious people who want to grow their community ties or give charitably to causes they support and identify with
Young people looking for activities to get involved in over the summer or during breaks
Research Method
Moderated usability study featuring 5 people
Tested users ability to complete core functionality, asked open ended questions regarding features and improvements.
Findings included some use-ability notes, branding suggestions, and more.
Initial Design Concepts
The initial designs of findgood were very rudimentary, but served as the skeleton for the future iterations. It featured a news page, the matching page, and a popup when matching, with donate, volunteer, and tweet as options for interaction. Hinge served as inspiration.
Wireframes
Wireframes started to bring the full picture of the app and it's functionality into view. Instead of a swiping feature, users would use the buttons below the images. From here, the structure and navigation was improved, and brand concepts were tested. See below.
User Testing Results
User testing led me to the opinion that instead of swiping, the user should be directed to use the buttons below. Because the swiping feature in matching apps often relies on the other user affirming the match, that core functionality doesn't make sense here.
Instead, users wanted the ability to select, based on their interests, how to treat the charity / non-profit they were presented. Additionally, many mentioned the desire to have tags/topics they could identify to narrow their results to charities closely aligned with their values.
Conclusion / Next Steps
As this idea was built at the suggestion of a colleague for a real world problem, the next steps are to:
1. Present the idea to the board of the small business
2. Analyze and determine changes from their feedback
3. Explore ways to build this prototype into an existing app
As I take the steps, I will update the progress here. I hope to eventually publish this application and effect real world change.
Find the good.
For the capstone project for my UX Google / Coursera Certification, I designed and built a high-fidelity prototype. Start clicking around, scrolling, and matching with charities based on your interests.
Explore more.
Additional studies showing my ability to do UX, graphic, or branding design. Click to explore, or continue your journey below.
