A different kind of annual report
Annual reports are usually full of meaningless copy, text, and graphs that they are both boring and ineffective. With this version, we focused on a generalized risk profile for each industry vertical, and then told a story with powerful visuals and impact copy.
Project Goal
Release the first company annual report and a generalized risk profile for companies in targeted verticals, and cut through the noise.
This piece would function as a flagship piece to generate leads and interest in the product.
Key Challenges
Confidential information: While we had the data and risk profiles of our clients, we couldn’t speak to exactly their risk and status.
Instead, we created a composite fake company with similar risk profiles to our clients.
Create an impactful and visually stunning piece that shows the data gathered succinctly.
Target Audience
CISOs and BISOs, as well as their support staff.
People reading about cybersecurity and risk profiles.
Community leaders and talking heads, and companies in the described verticals.
Research Method
Conducted research using a composite company, with characteristics and experiences are reflective of real companies.
You can read more about the research methods in the full report, but the direction and scope was determined by the Brand team.
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